Post by account_disabled on Oct 23, 2023 10:46:38 GMT
The brief , therefore, is that document that allows the company to say what it expects at the end of the process which objectives must be achieved and with what results, according to the constraints that the brand and values allow. The brief is a tool that is often underestimated and not used, at least not in written form. Starting from the assumption that "make me a brochure" is not a real brief, let's try to understand what a brief is and how to write an effective communication brief , in a clear and understandable form.
Objectives of the communication brief The primary objective of the photo editing servies communication brief is a macro objective to explain the project and enable the agency to complete it and work on a communication plan. The second objective of the brief is to go into detail about how the communication project must be carried out, with what objectives and what constraints. Attention it is not a question of telling the agency what form the project will have to have once it has been created for example, it is not that the company must say what.
The creativity of the campaign will have to be like but of outlining traits of the market, of the buyer personas, of competitors, of the means if required so that the agency can work in the right direction. It's not about doing the agency a favor the third objective, in fact, is to have faster turnaround times, relevant responses with less fine tuning and therefore lower costs and less time wasted also by company marketing. Given that it is a fairly underrated tool, I would like to point out that in reality the brief is the most important part of a communication activity.
Objectives of the communication brief The primary objective of the photo editing servies communication brief is a macro objective to explain the project and enable the agency to complete it and work on a communication plan. The second objective of the brief is to go into detail about how the communication project must be carried out, with what objectives and what constraints. Attention it is not a question of telling the agency what form the project will have to have once it has been created for example, it is not that the company must say what.
The creativity of the campaign will have to be like but of outlining traits of the market, of the buyer personas, of competitors, of the means if required so that the agency can work in the right direction. It's not about doing the agency a favor the third objective, in fact, is to have faster turnaround times, relevant responses with less fine tuning and therefore lower costs and less time wasted also by company marketing. Given that it is a fairly underrated tool, I would like to point out that in reality the brief is the most important part of a communication activity.