Post by account_disabled on Mar 12, 2024 3:33:22 GMT
A common practice in marketing is to give new names to existing products, in order to satisfy new needs. In recent years, the "air fryer" has achieved great success, a small appliance that promises to produce delicious chips, chicken wings and croquettes with much less fat than traditional frying. But if we evaluate it without looking at it with the benevolent, illusory and celebratory eye of marketing, we realize that it is the classic ventilated oven, albeit small in size. There is no such thing as "air frying", instead there is an oven that heats to 200 degrees and, thanks to the fan, increases cooking capacity.
We can therefore get the exact same chips with the Canada Phone Number appliance we already have at home. Are we therefore faced with a failed promise? To a group of companies who - in cahoots - have banded together to offer us a technological "tummy-twisting cream", in the wake of the teleshopping linguistic acrobatics that made Wanna Marchi famous? That's not really the case, and now I'll tell you why. Same product, but new market The air fryer meets the needs of a parallel market which, despite already having an oven, has "raised the bar" in search of a healthier diet, a lower environmental impact and a smart product . Heating a 70 liter oven (the unit of measurement used in these cases) requires significantly more energy than that needed for the modest size of a 4 liter fryer. Basically, it's like boiling a pot versus a coffee pot.
This product does not fry, but cooks at the same temperature: the boiling oil reaches 200 degrees, as do these "ovens". Obviously don't expect the same result, but your health (maybe) benefits. Many of these appliances are "smart": they connect to WIFI, have programs for any food, give instructions on how to set the temperature and warn you when the dish needs to be turned. I don't have the skills to understand whether taste and the environment benefit, but from a marketing point of view it was a brilliant operation, perhaps bordering on over-promising towards customers. And we can draw a lesson from it.
We can therefore get the exact same chips with the Canada Phone Number appliance we already have at home. Are we therefore faced with a failed promise? To a group of companies who - in cahoots - have banded together to offer us a technological "tummy-twisting cream", in the wake of the teleshopping linguistic acrobatics that made Wanna Marchi famous? That's not really the case, and now I'll tell you why. Same product, but new market The air fryer meets the needs of a parallel market which, despite already having an oven, has "raised the bar" in search of a healthier diet, a lower environmental impact and a smart product . Heating a 70 liter oven (the unit of measurement used in these cases) requires significantly more energy than that needed for the modest size of a 4 liter fryer. Basically, it's like boiling a pot versus a coffee pot.
This product does not fry, but cooks at the same temperature: the boiling oil reaches 200 degrees, as do these "ovens". Obviously don't expect the same result, but your health (maybe) benefits. Many of these appliances are "smart": they connect to WIFI, have programs for any food, give instructions on how to set the temperature and warn you when the dish needs to be turned. I don't have the skills to understand whether taste and the environment benefit, but from a marketing point of view it was a brilliant operation, perhaps bordering on over-promising towards customers. And we can draw a lesson from it.